Surbhi Kanwar.
Copywriter & Content Specialist

Welcome to
my world.

I’m an ambivert in nature and an avid learner. Everything that I write is what I've experienced so far. Let me walk you through that journey.

Explore my workDownload résumé
Surbhi Kanwar smiling in pink headphones and a floral shirt
2018

A foundation in literature

Master’s Degree in English Literature and Cultural Studies.

2018

My writing career kicked off

Editing books opened a door to storytelling and freelance blogging.

2021

A closer look at communication

Post Graduate Diploma in Mass Communication.

2022

Stories met brand building

Started working at Treebo Hospitality Ventures.

2025

A pause to learn. A new chapter.

Took an upskilling break and started freelancing for Simplilearn.

STILL CURIOUS. STILL WRITING.

journey of writing the right copy continues

Brands I’ve worked with

01 / From idea to execution

Formats I’ve
worked with.

Find your format ↘
[01]

Ads &
Topicals

[02]

Blogs &
SEO Content

[03]

Emails &
Push Notifications

[04]

Scripts &
Voice Overs

[05]

Office
Branding

[06]

B2B Writing &
Brochures

02 / The words, out in the world

Take a closer look.

Ads & Topicals

Static Ads · Simplilearn

Microsoft AI Engineer Program

AI career opportunities · Static ad copy

PMP Certification Training

Salary-led messaging · Static ad copy

PMP Certification Training

Employer-demand messaging · Static ad copy

My contribution: Copywriting. Visual design by the creative team.

Topicals · Treebo

Christmas

A festive greeting, with a little rhyme.

Bakrid

A celebration written as a booking confirmation.

Janmashtami

The case of the missing butter, with a hospitality twist.

Blogs & SEO Content

Five Travel Reads · Treebo

01
Seasonal travel

Cherry Blossoms in India

A colourful guide to destinations where pink and white blooms turn a trip into an experience.

Read the published blog
 02
Journeys & experiences

Toy Trains in India

A journey through hills and valleys, with the charm of India’s scenic railway routes.

Read the published blog
 03
Nature & discovery

From Blossom to Harvest: Apple Orchards in India

Travel writing that follows the story of an orchard, from its setting to its harvest.

Read the published blog
 04
Experience-led travel

Five Famous Vineyards in India

A tour of vineyard experiences, written for readers looking beyond the usual itinerary.

Read the published blog
 05
Culture & festivals

The Grandeur of the Mandi Shivratri Mela

A cultural travel guide connecting the festival’s history, traditions, and visitor experience.

Read the published blog
Explore all my Treebo blogs

Landing Page Content

IITM Pravartak’s Applied GenAI Program01Cybersecurity Skills You Need in 202602A Day in the Life of a Cloud Architect03How to Pass the PMP in Your First Attempt04

Category Page Content

Web Development01AWS Courses02IT Service Management03Digital Marketing04

My contribution: Page copywriting. Published client pages may change over time. Webinar links are samples of past event pages.

Emails & Push Notifications

Email Campaigns

Push Notifications

Mother’s Day · Treebo

Push notification

Monsoon Shower Sale · Treebo

Push notification

View more email & push samples

Scripts & Voice Overs

A selection from my scripted and voiced work, from creator-led videos to campaign stories.

1. More script work2. More script work

B2B Writing & Brochures

Hospitality copy that introduces the brand, brings the property to life, and makes its offering clear to business travellers and corporate clients.

Cover of the Medalio Boutique · Chandigarh Zirakpur brochure
B2B Writing · Hospitality · 8-page PDF

Medalio Boutique · Chandigarh Zirakpur

Brand introduction, property positioning, rooms, amenities, and spaces for business stays.

View full brochure
Cover of the Park Inn & Suites by Radisson · Thrissur brochure
B2B Writing · Hospitality · 8-page PDF

Park Inn & Suites by Radisson · Thrissur

A property brochure covering the brand, facilities, room details, and business and leisure experiences.

View full brochure

Office Branding

Treebo Hospitality Ventures

From a sketch
to a brand space.

I developed an office branding concept through an initial sketch, then collaborated with the graphic design team to bring it into the workspace.

01 / Sketch

The original concept

The finished installation

02 / Execution · Treebo Hospitality Ventures

Beyond the brief / Independent concepts

Room to experiment.

Amul · A Multitasking Moment

A playful concept around work and everyday indulgence.

SPEC WORK / NOT COMMISSIONED

Astrotalk · A Different Reading

An astronomy-inspired wordplay concept.

SPEC WORK / NOT COMMISSIONED

Nike · Just When You Need It

A product idea brought to life through long-form ad copy.

SPEC WORK / NOT COMMISSIONED

Self-initiated spec work. These concepts were not commissioned by the brands shown.

Experience & résumé

Experience across edtech, hospitality, and publishing, with work spanning content, campaigns, and customer journeys.

Download résumé
Simplilearn · Freelance Copywriter
December 2025 – Present / Remote

SEO and website copy, category and landing pages, performance video scripts, static and carousel ads, webinar communications, and customer journey messaging.

Treebo Hospitality Ventures · Copywriter & Content Writer
March 2022 – June 2025 / Remote

Lifecycle campaigns, SEO travel blogs, hotel and landmark pages, brand content, influencer scripts, and guest communications. Managed freelance writers and the editorial publishing workflow.

Independent · Freelance Content Writer
May 2019 – July 2022

Product and course descriptions, editing and proofreading for publishing, educational content, and voiceovers for 50+ children’s educational videos.

03 / What I bring to the brief

Skills that connect.

  • SEO Content & On-Page Copy
  • Landing Pages
  • Website & Category Pages
  • Email, WhatsApp, Push & RCS
  • Performance Ads
  • Video Scripts
  • Webinar Communications
  • Brand Messaging
  • Content Calendars
  • Editing & Proofreading
  • WordPress Publishing
  • Campaign QA
04 / Tools I’m familiar with

My toolkit.

CanvaChatGPTClaudeFigmaGeminiGoogle Analytics 4Google DocsGoogle Search ConsoleGrammarlyGupshupHemingwayMicrosoft ExcelMicrosoft WordMoEngagePerplexityQuillBotSlidesWordPress

For research, writing, editing, collaboration, publishing, and understanding how content performs.

05 / Praises & certifications

Praises & certifications.

Kind Words · Work & Workshops

“Be it multiple jobs, unit sales, performance etc have all been handled really well at your end with exceptional ownership :)”
Viditi SharmaTreebo Hospitality Ventures
“The way you handle things with ease, ownership and patience is just so awesome. I'm so happy to see you grow as a killer copywriter.”
Viditi SharmaTreebo Hospitality Ventures · August 2024
“Your writing is so good. The flow is perfect. Every sentence smoothly goes from one to the next.”

On the Amul spec ad: “Funny and punny headline. Baseline that connects with Amul and the story.”

Ashish KharwatkarFounder & Chief Creative · Fun Intended
Workshop spec-ad feedback · July 2025

Achievements & Learning

Guardian of Values · Treebo

April 2024 · Recognition for ownership, urgency, long-term thinking, and the humility to learn and help others learn.

Things They Don’t Teach You About Copywriting

Fun Intended · Workshop with Ashish Kharwatkar · July 2025

Off the clock

Curiosity doesn’t
clock out.

Travelling, reading, dancing, painting, and looking up whenever a plane passes overhead. There’s always something to explore.

  • Travelling
  • Reading
  • Dancing
  • Painting
  • Photography
  • Planespotting
  • NYT Games

I also enjoy a good puzzle: Wordle, Connections, Pips, and the NYT Crossword.

A book for the journey

Time for a different canvas

Eyes on the sky

Through my lens

When the words
take a break.

Flowers, with a view

A moment in blue

The quieter way

The day’s last light

let’s work
together

So, if you liked what you just saw and think I’d be a great fit for your team, please feel free to reach out.

surbhi12mehta@gmail.com
Find me on LinkedIn
Chandigarh, India · Open to conversations